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County Sports

County Sports, established in 1965, is a family-run sporting goods store in Pembrokeshire, specialising in shooting, fishing, and sportswear with expert service.

Shopping and Retail
Things to Do and Activities
Haverfordwest

Welcome to County Sports – A Family-Run Sporting Specialist

Established in 1965 by Neville & Mavis Pryce-Jones, County Sports has grown from a small tackle and gun shop into a thriving family business in Pembrokeshire. With a deep-rooted history and passion for sport, we continue to provide expert knowledge and top-quality products.

From Olympic Coaching to a Leading Sporting Store

Originally focused on shooting and fishing, County Sports expanded in 1988 to include a Sport and Lifestyle department. Neville Pryce-Jones, a former Olympic Shooting Coach for the British Team, laid the foundation for expert guidance in the field, a legacy that continues today.

Three Generations of Expertise

Now led by the third generation of the family, County Sports remains a trusted name for sporting goods. Whether you’re an angler, shooter, or general sports enthusiast, our dedicated team is here to offer specialist advice and top-quality products.

A Passionate Team at Your Service

We pride ourselves on exceptional customer service, thanks to our enthusiastic team who are more than just staff – they’re part of the County Sports family. Visit us today and experience the expertise and friendly atmosphere that has made us a Pembrokeshire favourite for decades.

Find out more or visit us via Connect Pembrokeshire.

Take a look at our Products

Clothing

Footwear

Summer Essentials

Swimwear

Testimonials

Take a look at what our happy customers have had to say.

Wendy Daniel

Would definitely recommend a visit. Polite & helpful staff. Variety & specialist stock. If looking for something specific & travelling some distance worth giving a ring before hand to check size availability/when coming into stock.

Neil Butland

Once again absolutely fantastic service from Gary and the staff at county sports. He’s gone above and beyond for me this time. They are and will always be my first choice for everything I need when it comes to my hobby of airgunning. Can’t recommend this business enough

Leanne Mulligan

I visited County Sports today looking for new boots, I have to say the young lady serving me was friendly and so helpful, an absolute gem. It’s so refreshing to see such good customer service these days. Fabulous.