The tragic loss of Sally Allen in 2025 sent shockwaves through communities across Pembrokeshire and beyond. Sally was deeply loved, widely respected, and an integral part of the agricultural and equestrian world. Her sudden passing left an immeasurable sense of loss for family, friends, and the many organisations and communities she was part of.
In the days and weeks following the accident, people across the county came together in an extraordinary show of compassion, solidarity and remembrance. Sandy Bear Children’s Bereavement Charity was on hand to offer guidance and support to communities affected by the tragedy, helping individuals and families navigate the early and often overwhelming stages of grief.
Support in Sally’s memory has been widespread, with particular strength coming from the agricultural and equestrian sectors that meant so much to her. Young Farmers Clubs across Pembrokeshire organised fundraising evenings and gatherings, providing space for people to come together, share memories, and acknowledge the tremendous loss felt by so many.
On Monday 15th December, a profoundly moving moment of remembrance took place as Sally’s family came together with David Evans, Chief Executive Officer of Clynderwen and Cardiganshire Farmers Ltd (CCF), further representatives from CCF, and Sandy Bear Children’s Bereavement Charity for the launch of a specially commissioned design on one of their lorries. N12 CCF, now proudly carries sunflowers, a flower Sally loved, alongside Sally’s name to celebrate her life, and proudly features the Sandy Bear logo. This deeply thoughtful gesture was visibly appreciated by the Allen family and ensures that Sally’s memory, kindness and impact will continue to be carried far and wide.
CCF is deeply rooted in the landscapes and people Sally cared about. At the launch, Mr Evans announced that CCF will make a donation to Sandy Bear aligned with the miles travelled by N12 CCF throughout January, transforming everyday journeys into a lasting legacy of support.
In addition, a JustGiving page will remain open until the end of January, allowing individuals and organisations to continue honouring Sally’s memory by supporting Sandy Bear alongside the CCF fundraiser.
Sandy Bear Children’s Bereavement Charity supports children and young people across Wales who are grieving the death of someone important to them. Being present at times of profound loss, and helping communities process grief with care and compassion, is at the heart of the charity’s work.
Sally Allen’s life touched many. The response to her passing has shown not only the depth of love felt for her, but the strength of communities when they come together in kindness. Through these acts of remembrance and generosity, her legacy will continue to make a difference to others during their darkest moments.
For more information about Sandy Bear Children’s Bereavement Charity or to support the JustGiving campaign, please visit: https://www.justgiving.com/campaign/forsal?utm_medium=CA&utm_source=CL
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