In the heart of Haverfordwest, a unique retail story has been unfolding for over two decades. What began as a humble market stall has evolved into one of the town's most distinctive shopping destinations, thanks to the vision and determination of local entrepreneur Nicola Brewer.
The story begins in 2001 with Brewers Denim, where Nicola would traverse the country with her trusted Transit van, affectionately named "Blue Bird," setting up her 16-foot stall at motorcycle shows across the UK. By 2004, with a five-month-old daughter, she established her first permanent presence in Haverfordwest's Riverside Market - a modest 2x4 meter stall that would become the foundation of her retail empire.
A chance conversation with the owner of a neighbouring army surplus store in the market led to an impromptu business deal, and Brewers Army Surplus was born. The business found its first dedicated home on Bridge Street in 2015, where it would remain until 2024, building a loyal customer base and expanding its inventory beyond military surplus.
In 2005, Nicola expanded her retail vision by creating The Funky Den. What started as a haven for goth, punk, and metal culture has evolved into a spiritual and alternative lifestyle boutique, offering crystals, ethnic clothing, jewelry, and fancy dress hire. The shop reflects Nicola's own spiritual journey as a healer and tarot card reader - a practice she's maintained since age 12.
June 2024 marked a significant milestone as both businesses united under one roof at 48 Swan Square. The expanded premises have allowed Nicola to create a unique department store experience, incorporating army surplus, alternative fashion, spiritual services, vintage finds, and antiques. The move represents not just a change of location, but the culmination of 21 years of retail evolution.
Reflecting on her journey, Nicola attributes her success to the unwavering support of her customers and staff. "We've been incredibly fortunate to have such loyal customers and dedicated staff members over the years," she says. "Their support has allowed us to grow and evolve, always staying true to our unique vision while adapting to meet our community's needs."
Understanding the needs of the local community, Nicola has implemented customer-friendly payment options that make shopping more accessible. The shop offers a weekly payment scheme where customers can spread the cost of items over an agreed period, collecting their purchases once paid in full.
In addition to flexible payments, the business operates a unique consignment service. Community members can sell suitable items through the shop, with profits split equally between the seller and the store. This innovative approach not only helps local people earn from their unused items but also keeps the shop's inventory fresh and diverse. Those interested in the consignment service can contact Nicola directly on 07956619193 to discuss potential items.
Today, Nicola's business stands as a testament to entrepreneurial spirit and adaptability. The combination of practical military surplus, alternative fashion, spiritual services, and vintage items creates a shopping experience unlike any other in Pembrokeshire. As Nicola and her team look to the future, they continue to welcome new customers while maintaining the personal touch and diverse offering that has made their business a local institution.
Whether you're searching for military gear, seeking spiritual guidance, or hunting for unique vintage finds, Nicola and her team look forward to welcoming you to their new home at Swan Square, where over two decades of retail experience comes together under one roof.
Check out some photos of her fantastic new store below...
Photo Gallery (click to view in full)
